Today Google made public their plans to enhance their AdSense offering by refining the ads displayed based on a user's interest. An interesting development both in terms of additional opportunities for advertisers but also in terms of the impact on websites' privacy policies and users' identity management.
Welcome to the Istos blog, a place for us to share some thoughts, hopefully useful ones, with the rest of the world.
Subjects range from Drupal-related topics (our favourite CMS) to the creation and management of online communities and the handling of identity, web marketing stuff that we think are interesting, and us.
We do this in English and Italian and at times we translate posts but not always. Find out more about istos.
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