While centralised (or at least single-point of control) social networks are dominant right now, social networking is really something bigger that what any one company should handle. Work is underway to provide the necessary technology stack to achieve that and we would love to see Drupal lead the way the same way it has done with Semantic Web technologies. This is hopefully just our one of many contributions in that direction. We set the scene and figure out what would be a good, practical first goal.